Thrive Africa Plant-Powered Holidays
AN ONLINE EVENT: #ThriveAfricaPlantPoweredHolidays!
Happy holidays with an African plant-powered twist! Showcasing African flavor, culture, and sustainability this holiday season.
The Thrive Africa Plant-Powered Holidays is a pan-Africa-wide plant-based campaign coordinated by the Thrive Africa Vegan Women’s Initiative with members across multiple African countries.
Thrive Africa Plant-Powered Holidays highlights the importance of plant-based diets deeply rooted in African traditions, flavors, and heritage. Running from 15th November to January 3, 2025, Africa vegan women advocates from across the continent are joining hands to promote a festive season centered on health, sustainability, and cultural pride, while building their leadership and advocacy skills in this pilot campaign.
Celebrate the holidays with a purpose and join us as we reshape the narrative around plant-based living in Africa, celebrating our culinary diversity and fostering a healthier future for people, animals, and the planet.
The Plant-Powered Holiday Campaign was founded and is led by Kenya-based Thrive Africa Co-Manager, Virginia Ruguru. Please send inquiries to virginia.ruguru@thrivephilanthropy.org
THE WHY
The Thrive Africa Plant-Powered Holidays campaign encourages nutritious, plant-based, climate-friendly, and animal-friendly food choices during the holiday season, while empowering women-identified advocates with campaign development skills.
Traditionally, December has seen a rise in animal slaughter across Africa, as noted in Business Daily Africa (Dec 19, 2020), sparking calls for more humane, plant-based dietary options.
MORE THAN JUST A CAMPAIGN
Thrive Africa Plant-Powered Holidays campaign is more than just a campaign- it’s a project of the Thrive Africa Vegan Women’s Initiative members and a movement that celebrates African culture while promoting health, sustainability, and community women-led leadership.
WHY THIS INITIATIVE IS SIGNIFICANT TO AFRICA
Promoting Sustainability and Food Justice: Embracing a plant-powered holiday season reduces our environmental impact and increases access to affordable, healthy, local foods, promoting a future where both people and the planet thrive.
Empowering Women Leaders: Through this campaign, women advocates across Africa are gaining the skills to lead health, sustainability, and food advocacy efforts in their communities.
Preserving African Heritage: Our campaign honors the diversity of African traditions and flavors, demonstrating that plant-based living can align with our cultural values.
Thrive Africa Co-Manager, Virginia Ruguru and Thrive Africa Plant-Powered Holidays founder, gives a Kenya news interview about Thrive Africa Plant-Powered Holidays.
OBJECTIVES
As a campaign ran by the Thrive Africa Vegan Women’s Initiative, the Thrive Africa Plant-Powered Holidays Campaign has 2 specific goals 1) Inspire the public to choose plant-based options and 2) Empower women-identified advocates across Africa using these objectives:
Building a Network: Create a collaborative network of 40+ Africa vegan women advocates who exchange resources, ideas, and support for effective plant-based campaigns.
Providing Advocacy Tools: Induct 40+ Africa vegan women with the knowledge and tools to plan and implement successful plant-based initiatives within their communities.
Leveraging Social Media to Enhance Outreach: Empower 40+ Africa vegan women to utilize social media to effectively market plant-based campaigns and reach a wider audience.
Reach Thousands of People: Through our in-person and online communities, reach thousands of people with the message a healthy, sustainable, traditional Africa food choices this holiday season.
HOW DOES THE CAMPAIGN WORK?
Our campaign is designed to engage, educate, and empower:
Online Engagement: Members of the Thrive Africa Vegan Women’s Initiative and their networks will use social media to share plant-based recipes, cultural stories, and holiday celebration ideas, encouraging active community participation.
Resource Sharing: Our advocates will connect online, exchanging strategies, insights, and materials to strengthen their outreach and campaign efforts.
Panel Discussions: Thrive Africa Vegan Women’s Initiative will host online panel discussions to explore the importance of a meatless holiday season and highlight the benefits of a plant-powered diet for communities.
BENEFITS OF PARTICIPATION
Showcase your plant-based recipes with a chance to be featured in our Hall of Fame cookbook.
Gain leadership skills through active engagement.
Connect with women plant-based advocates across Africa.
Increase visibility through social media and panel discussions.
Deepen your knowledge on plant-based diets and sustainability.
Contribute to promoting health, environmental sustainability, and cultural heritage.
GET INVOLVED
You can support the Thrive Africa Plant-Powered Holidays campaign by:
Following Our Journey: Keep up with our campaign on social media and join the conversation using our hashtag #ThriveAfricaPlantPoweredHolidays.
Spreading the Word: Share our content and help amplify the message of a plant-powered holiday.
Joining Our Community: If you’re a woman based in Africa, an advocate passionate about health, sustainability, or cultural heritage, consider joining the Thrive Africa Vegan Women’s Initiative here!
Support the Thrive Africa Vegan Women’s Initiative by donating through Thrive Philanthropy. Click here to contribute: Donate – Thrive Philanthropy
Register to participate in
#ThriveAfricaPlantPoweredHolidays
OUR VISION
With Thrive Africa Plant-Powered Holidays, we envision a future where African communities embrace traditional plant-based diets as a way to honor our heritage, support our health, and protect our environment. Together, let’s inspire a festive season that celebrates African traditions, values, and the power of plant-based living.
Thrive Africa is a department of Thrive Philanthropy.
Questions may be sent to africa@thrivephilanthropy.com
DONATE TO THRIVEJoin us in creating just, plant-based food systems.
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