Thrive Africa Impact
Since 2020*, Thrive Africa has made significant strides in expanding the vegan food justice movement across Africa. To date, we’ve observed an exponential growth in the Africa plant-based food systems movement resulting in part, from Thrive’s movement-building work.
Thive’s Africa movement-building consists of grantmaking, the Thrive Africa Accelerator, which trains organizations in campaign strategy and organization management, the Thrive Africa Vegan Women’s Initiative which offers leadership development to women-identified advocates, and the world’s first, second, and third pan-Africa-wide joint plant-based campaigns, the Thrive Africa Vegan Restaurant Week, Thrive Africa Vegan School Lunch Campaign, and Thrive Africa Plant-Powered Holidays.
Thrive Africa is developed using an equitable Participatory Co-Design Approach and is guided by Africa-based staff and advisors, this ensures work is regionally impactful culturally appropriate, and avoids Western colonialism.
These numbers are current as of January 2025 and will be periodically updated.
*2020-2022, Thrive Africa was housed at a previous organization with a different name but with the exact same team and leadership. Upon Thrive’s launch, it transitioned to Thrive with the same managing team.
Thrive Grantee: Plant Power Initiative, Uganda
COUNTRIES REACHED
As of January 2025, Thrive Africa has amplified the plant-based movement in 67% of African countries, and growing.
THRIVE AFRICA IMPACT
Thrive Africa has amplified the plant-based movement in 2 out of every 3 of African countries, and growing.
Numbers are current as of January 2025 and will be updated periodically.
Granted Africa Campaigns by Year
Exponential Growth in Africa’s Plant-Based Food Systems Change Movement
Since beginning Africa movement-building, we’ve observed an exponential growth in number of grantable campaigns in the region, demonstrating an exponential growth in the region’s movement.
67%
% Africa countries with expanded movements2
thrive africa accelerators
~5M
people reached with a plant-based message
700+
thrive africa registered members
2
thrive africa vegan women's initiatives
~100
institutions replacing animal products with plant-based options
36
countries reached
4
pan-africa-wide campaigns
30+
media mentions
70+
africa grants
80+
New campaigns launched by Thrive Africa members
7
funders supported with africa due dilligenceTHRIVE AFRICA ACCELERATOR
The Thrive Africa Accelerator is an online accelerator that equips emerging leaders in campaign and organization strategy. It functions to increase the number of advocacy campaigns across Africa and strengthen organizational infrastructure.
These numbers are current as of January 2025 and will be updated periodically.
Read our in depth Evaluation report here. 36
registered african countries572
registered members
350%
current annual percentage growth in membership
“My experience with the Thrive Africa Accelerator was transformative.”
THRIVE
AFRICA VEGAN RESTAURANT WEEK
Thrive Africa Vegan Restaurant Week is the world’s first pan-Africa-wide vegan campaign. Organizations from any African country can join the umbrella campaign by launching a local campaign in their own city. All participants launch the campaign during the same week, creating a cohesive, Africa-wide campaign.
Numbers are current as of January 2025 and will be updated periodically.
11+
participating countries
5M+
public reached
~100
institutions replacing animal products with plant-based options40+
media mentions
40+
regional campaigns
Thrive Grantee: EcoSpace, Uganda
Thrive Grantee: APED, Congo
Thrive Grantee: Uganda Vegan Society
Thrive Grantee: EAAW, Tanzania
Thrive Grantee: Podrska Fndt, Uganda
“The Thrive Africa Vegan Restaurant Week was a game-changer that has since shown a growing demand for vegan options. It was a huge success- 30+ restaurants participated, 75% increase in vegan interest, and 90% of customers tried vegan for the first time.”
Thrive Grantee: Torch Initiatives, Kenya
THRIVE
AFRICA VEGAN WOMEN’S INITIATIVE
The Thrive Africa Vegan Women’s Initiative was created after we observed a significantly lower number of women applying for grants and joining Thrive Africa projects. The Thrive Africa Vegan Women’s Initiative aims to increase leadership skills for women-identified advocates, remove barriers to grant funding, and offer a safe network of advocates.
The Thrive Africa Vegan Women’s Initiative has resulted in the most women-led granted projects we’ve ever observed.
These numbers are current as of January 2025 and will be updated periodically.
113
Registered members
16
registered african countries
500%
current annual percentage growth in membership 
Women’s Initiative member: WAIH
Thrive CEO meets AVWI members
“Now I feel more prepared to face the challenges in my advocacy work without losing my energy and passion.”
Thrive Grantee: Torch Initiatives, Kenya
THRIVE AFRICA GRANTEES
Since launching Thrive Africa movement-building work, we’ve observed an exponential rise in vegan initiatives across the region.
Thrive has 100+ grantees, meet a few here!
Torch Initiatives in Kenya launches Thrive Africa Vegan Restaurant Week with a local song, being filmed for media.
LAWCS, Liberia works with schools to implement vegan school lunches, replacing animal products with healthy, local plants-based alternatives.
Podrska Foundation, Uganda at Kampala VegFest promotes local, plant-based eating
AWENT, Tanzania conducts chef trainings during Thrive Africa Vegan Restaurant Week
Action for Veganism and Climate, Uganda works with professional restaurant and chef associations to increase access to plant-based foods
Angola Vegetarian Association works with alt-abled community to share plant-based nutrition workshops and implement local, plant-based food accessibility
Ubumuntu, Rwanda creates community gardens and increases accessibility to plant-based options
AWENT, Tanzania implements vegan school lunches and replaces animal products with healthy, local plant-based alternatives
GYG, Ghana conducts school workshops and veganizes school lunches
Grayton Farm Sanctuary, South Africa holds community events to advcote for plant-based eating
FADPE, Cameroon holds school education workshops and works with schools to replace factory farm lunches with nutritious, local, plant-based alternatives.
TESTIMONIALS
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"Participating in the Thrive Africa Accelerator has been a transformational experience, accelerating our growth and strengthening our commitment to making positive impacts. I'm grateful for the support, mentorship, and networking opportunities it provided and I look forward to a future where our initiatives, powered by Thrive Africa, continue to thrive."
— Francis Musa, CEO/Founder, Compassionate GreenHeart Intiative Network, Nigeria
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“The Africa Vegan Restaurant Week was a game-changer that has since shown a growing demand for vegan options. It was a huge success- 30+ restaurants participated, 75% increase in vegan interest, and 90% of customers tried vegan for the first time."
— Daphne, Animal Rights Advocacy Network, Uganda
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"The notion of veganism should not only be in our plates but in our hearts but sometimes its difficult to take up the challenge for advocacy. However, Thrive Africa Vegan School Lunch Accelerator equipped me with boldness for that challenge. Therefore, I will not only veganise school lunches but the society at large."
— Ngwa Damaris Ngum, Happy World, Cameroon
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