Shweta Sood is the Global Vice President of Marketing and Communications at Mercy For Animals, where she works to build issue salience for farmed animals. She’s a campaign and communication specialist with a critical focus on the intersections of climate change, food systems conservation, and global majority.  She holds a postgraduate degree in English Literature from the University of Delhi and has nearly a decade of experience in networking, campaign management, marketing, and content creation. She currently serves on the Steering Committee of LEAD for Farmed Animals and on the Asia For Animals’ expert advisory committee on Capacity Building. She has led diverse teams across a range of programmes and communications, built many initiatives in advocacy and research, and established social grassroots networks across 60 cities in India.